Marketing Certificate of Achievement (CA)
About the Program
The Certificate in Marketing Management is designed for an entry-level understanding
of marketing and business management. Students will complete course work that emphasizes
customer segmentation, marketing plans, management marketing research, consumer behavior,
customer service, sales, social media marketing, and marketing communication.
Career Opportunities
Entry-level career opportunities in marketing management, e-commerce, advertising
and promotions, public relations, social media coordinator, sales, retail, marketing
consultant, and customer service. Students can use their certificate in marketing
as a stepping stone to further education or, if students feel adequately prepared,
can jump straight into a marketing career.
Program Outcomes
- Upon completion of the Certificate of Achievement in Marketing, students are able
to construct a marketing plan using all the elements of the marketing mix and defining
a target market.
- Upon completion of the Certificate of Achievement in Marketing, students are able to describe the role of
marketing in building and managing customer relationships.
- Upon completion of the Certificate of Achievement in Marketing, students are able to demonstrate an understanding
of how marketing fits with the other business disciplines within an organization.
Learning and Career Pathway Maps
View Program Pathway Map
Required Core: (12 Units)
| Course Number |
Course Title |
Units |
| BUSN 40 |
Introduction to Business |
3 |
| MKTG 50 |
Introduction to Marketing |
3 |
| MKTG 56 |
Marketing Strategies |
3 |
| MKTG 61 |
Professional Selling |
3 |
List A: Select One (3 Units)
| Course Number |
Course Title |
Units |
| BUSN 45 |
Entrepreneurship |
3 |
| BUSN 56 |
Introduction to Management |
3 |
| BUSN 58 |
Small Business Management |
3 |
| BUSN 86 |
Management Strategies & Dilemmas |
3 |
| BUSN 87 |
Organizational Management and Leadership |
3 |
List B: Select from Below (3 Units)
| Course Number |
Course Title |
Units |
| BUSN 52 |
Business Communications |
3 |
| CMST 1 |
Fundamentals of Public Speaking |
3 |
| WRKX 94 |
Occupational Work Experience/Internship |
1 - 3 |
| WRKX 95 |
General Work Experience |
1 - 3 |
Total Units: 18